Thursday, July 19, 2007

3V Cola

3v cola
Recently at an antique mall I ran across this pop bottle. 3V Cola. Odd, I've never seen that brand before. Various old brands, you'll run across them from time to time here and there in antique joints. But this is the only 3V Cola I've ever seen, and the lady at the cash register said the same.

Yellow on white, repeated three times around the bottle on body and neck: 3V COLA. Also 16 FL.OZ. and FULL PINT. No indication of which bottling company or where. On the bottom of the bottle, stamped into the glass, it reads Duraglass, along with some numbers which may or may not indicate 7/59.

Odd, like a pop bottle out of some strange dream.

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40 Comments:

Anonymous Anonymous said...

I live in Missouri and 3V Cola was at all the corner grocery stores when I was a kid. It was the first 16 oz. Bottle. All the kids drank it because you got more for your dime. (I have a full unopened bottle)

Thu Jul 19, 04:05:00 PM  
Blogger Paul Burgess said...

Yeah, now that I've been googling around, I get the impression that 3V Cola was once (early 60s?) widely distributed within its territory, which evidently did not include northeast Iowa (where I live now) or southern Wisconsin (where I grew up).

It seems back in those days a lot more products, even those from fairly good sized companies, were distributed in the US only regionally. And I remember how Schwinn bikes used to be priced "slightly higher in the West and South."

Sat Jul 21, 03:58:00 PM  
Anonymous redjack said...

does look like an older popbottle from its design 50's or early 60's wouldn't surprise me

Sun Jul 22, 05:18:00 PM  
Anonymous 3V Drinker said...

I remember drinking 3V Cola when in high school in Northwest Iowa.

Sun Nov 18, 07:16:00 PM  
Anonymous Anonymous said...

I used to drink this when I was a kid in Philadelphia in the 50's. Does anyone know if it's still sold or the formula?

Wed Feb 20, 01:12:00 PM  
Anonymous paleofauna said...

I live on a ranch in west Texas and I recently found an old metal advertising sign for 3V cola. I just googled them and found what appears to be a master's thesis at a nearby university in NM. Check out http://alamo.nmsu.edu/~lockhart/EPSodas/ He has alot of info on 3V and on Vess, which were bottled together nearby to me in El Paso. Interesting. Thanks for the info and the bottle pic, now I have something new to try to find out here in the sand!

Tue May 20, 09:25:00 PM  
Anonymous Anonymous said...

Am I to understand there is no value in this if one is found?

Sat Jul 05, 11:14:00 AM  
Anonymous Anonymous said...

i drank 3v cola as a kid here in riverview florida in the 60s

Sun Jul 13, 12:42:00 PM  
Anonymous Anonymous said...

3V Cola was my favorite soda when I was a kid in the 60's, other than Pepsi-Cola. I grew up in Columbus, Ohio and I sure have missed it all these years!!!

Sun Oct 19, 07:56:00 PM  
Anonymous Anonymous said...

I grew up in southern Illinois and it was at all grocery stores. We brought six packs of 16 oz. bottles all the time.
Here is something y'all may not know .... a 3V bottle cap is shown flashed on screen during the closing credits in the movie "Rain Man" with Dustin Hoffman and Tom Cruise. Check it out!

Mon Oct 27, 09:27:00 PM  
Anonymous Anonymous said...

In the 60's they had a bottling plant on 5th Ave. in Columbus near Grandview Heights where I lived. The 3V Bottling Co. also had Whistle flavors and sold Dr Pepper before the Pepsi bottler took it over.

Sun Dec 28, 05:36:00 AM  
Anonymous Anonymous said...

Have A bottle of 3V cola unopened.It
has a date of 1936 raised in the
Bottle.

Mon Jan 19, 10:22:00 AM  
Anonymous woz said...

just had a friend in Cache, OK doing his bathroom...when he tore the floor up he found a 3V bottle dated 1936 with a Dr Pepper and a bottle we have not cleaned yet...

Sat Jan 24, 02:46:00 PM  
Anonymous Anonymous said...

Have a full bottle of 3V cola.
Will post picture later on. At the
bottem of the V has the word Vim
vitality vigor. Raised are the date 1936.

Richard

Thu Feb 12, 03:20:00 PM  
Anonymous Anonymous said...

I too drank my share of 3V cola. I lived in Dayton, Ohio during the 5o's, 60's and 70's. It was not bottled here, but was sold by Royal Crown Bottlers (RC Today). It had a different taste, but was very good. I would give anything to have a cold bottle of it to drink now.

Thu Feb 26, 02:15:00 PM  
Blogger Dustin said...

I just today found an old 3v cola bottle. Very cool. I have lots of old bottles. I love to dig. Anyone have any good dig sites they would like to share in the St.Louis Mo or surrounding area? Get at me. scrwuimfree@yahoo.com

Sat Jun 06, 10:43:00 PM  
Anonymous Anonymous said...

I have the same bottle marked 1936

Sat Oct 03, 10:00:00 PM  
Anonymous Anonymous said...

I have the same bottle embossed 1936

Sat Oct 03, 10:01:00 PM  
Anonymous Anonymous said...

i have a bottle just like that.i've never seen another till this picture

Tue Oct 13, 01:36:00 PM  
Anonymous Anonymous said...

I remember 3 v cola from the 50's & 60's from central Illinois. The 3 v stood for vim , vigor , and vitality.

Fri Oct 23, 03:03:00 PM  
Anonymous Anonymous said...

More is Better?
by Steve Allen

As a young boy, I was drinking soda for years around here in St Joseph, MO. My parents ran a combination gas station, cafe, beer joint, dance hall, junk yard, car repair establishment in a small 350 population town (Amazonia) near St Joseph. I used to help pump gas (full service in those days) and of course other jobs too numerous to list. I enjoyed playing the pin ball machines in my spare time between customers and I would also sort returnable pop bottles into their respective brand wooden cases. Bob, the Pepsi delivery man, would always give me a free Pepsi for having his bottles sorted and ready when he came to make his route delivery and pick up of empties. I made Pepsi my drink of choice then probably because of this incentive. I remember later I switched to a "3 V Cola" when they started out in the early 1960's as the first 16 ounce bottle. Although it too was a cola, it was "more" for me so I would drink it more than Pepsi or any other brand (more is better). The 3V logo of this new cola stood for Vim, Vigor, and Vitality. 3V was pretty popular around here in the 1960s but has gone by the wayside as many things did in our past. Its impact of being the first 16 oz bottle caused all the other soda pops to move to a standard size of 16 oz also before aluminum cans and plastic bottles took over for the returnable glass bottles.

Today, we still have the 16 oz 3V cola advertising still painted on a building on the high volume traffic street of Frederick Avenue. Looking at it gives me fond memories of my youth and digesting all sorts of soda brands. Recently, I attended an auction and was able to purchase a single empty bottle of that forgotten soda. It made me reminisce my childhood and the fun simple times of growing up in a small family business in a small rural town.

Mon Feb 01, 04:19:00 PM  
Anonymous Anonymous said...

Back in the 1960's we lived on a small farm in southern Ohio and the corner little store carreied 3V cola yes it stood for vim vigor and vitality....as a treat we would have one of Friday nights dinner with fish and macaroni and cheese < we were Catholic and could not eat meat on Friday back then> I didnt think anyone else remembered it except my brothers and sister....im so glad to see that bottle it brings back many memories!!! I wish to find one someday! I have been looking!! Many people I ask do not remember 3V cola.

Tue Feb 16, 11:26:00 AM  
Blogger jill said...

I found a 3V cola bottle in the woods tonight. It was interesting to read about where it came from and the memories people have of drinking it. It would be so cool if someone had the recipee and bottled it again for those of us who never got the chance to try it. Anyone know what the bottle is worth?

Wed Apr 21, 07:31:00 PM  
Anonymous tom hollis said...

I currently have a 3V cola clock that I pulled out of a party store at a small lower Michigan lake in the 70's Still works after all these years and has been giving me time in my garage for years now. I also found my first 3V cola bottle in a barn this year. Thought that was pretty cool. Would like to know what the clock might be worth.

Sun Apr 25, 05:23:00 PM  
Anonymous Anonymous said...

my uncles ran broccardo brothers bottling company in springfield il we bottled & sold whistle, vess hires , squirt,chocolate soldier and our favorite 3v cola the bottles came out of texas as i remember unloading by hand the first trailor load ,they were shipped in cardboard boxes

Thu May 27, 01:50:00 AM  
Anonymous Soda said...

I have a 1958 ad for V3 Cola from The American Soft Drink Journal. The March ad says it is new. Here is a link to two pictures of ads:
http://vintagesodaads.ecrater.com/search.php?keywords=v3&x=0&y=0

Tue Jun 08, 09:22:00 AM  
Anonymous Anonymous said...

Thanks for all your info - I have a 3V Cola bottlecap sign and did not know anything about it.

Fri Jun 25, 08:03:00 AM  
Anonymous Anonymous said...

When I think of a soda the first thing I think of is a 3V. I remember the first one that I drank when I was a kid back in the early 60's. It was a Mom and Pop store that sold them here in Tampa Florida. I sure could go for one now. 3V you rock!

Tue Jun 29, 01:01:00 PM  
Anonymous bhurley said...

As kids, we would get in the back of the pickup truck and travel from Ruskin, Fl. to the Sea Breeze Restaurant in Tampa. On the way we would stop to buy a 3V cola as you could get 16 ounces for the same price as a 12 ounce Coke.
3V, devil crabs ,and cuban sandwich, my favorite meal of all time.

Sat Jul 24, 11:59:00 PM  
Anonymous Diana Pierce said...

I used to drink this cola when I was a kid in Columbus Ohio. I would originally pick it because the bottle was so large and it lasted longer. I grew to love the taste.

Tue Aug 24, 02:56:00 PM  
Blogger george said...

I grew up in a small town in northeast Kansas(Horton),My Dad owned and operated an old Artisan Ice House.
Not only did he sell ice,but we sold many different types of soda pop, 3V Cola was my favorite. It was a very popular pop back in the early sixties, Another soda that was almost equal to 3V cola was a soda drink in came the same size bottle that 3V came in,It was called"Whistle". It was a orange drink, I have been looking for a 3Vbottle empty or full and a orange soda Whistle bottle in the last few years, but with no luck.
Did any one every put peanuts in your pop? What a treat that was.Or instead of removing the pop bottle cap, we use to punch a hole in the center with an ice pick and drink your pop that way.Great memories!

Thu Aug 26, 07:27:00 PM  
Anonymous Anonymous said...

V3 was sold in all of grocery stores in southern Illinois in the 1960's. Very popular in our home along with all of the Vess Sodas, Bubble Up, etc. The bottle cap made it on to the big screen in movie "Rain Man" in the old photos shown at the end of the movie during the credits.

Thu Jan 20, 10:30:00 PM  
Anonymous Anonymous said...

My Father was a Bottler in Springfield, Ill from 1938-1978 and 3V was one of our premier brands.

Wed Apr 06, 02:05:00 PM  
Anonymous Anonymous said...

3 V was a great soda in central Illinois. It stood for Vim, Vigor, and Vitality, if I remember correctly.

Tue Apr 12, 12:29:00 PM  
Anonymous Anonymous said...

Just found a ad. for 3-v cola on the side of Mueth's tavern in Smithton,IL. Looks like they were changing the old siding out and it was under it.

Tue Jun 14, 01:13:00 AM  
Blogger edm98ss said...

I also live in Missouri, and I remember very well drinking 3V Cola,it was awesome,I always like it better than pepsi or coke,I'm a pepsi addict.But I'd give anything for a 3V.

Tue Sep 13, 10:25:00 PM  
Blogger edm98ss said...

I remember oh so well drinking 3V Cola,I always picked it over Pepsi or Coke,up to the time I couldn't get 3V I went to Pepsi, but would give anything for a 3V right now.
It was awesome.

Tue Sep 13, 10:27:00 PM  
Anonymous Jeff Kees said...

I ran across this searching for 3-V cola. It was bottled in Middletown, OH by Carter's Beverages. I lived next door to the plant between 1958 and 1961. The owner was Carter Back and his son, Walter, worked with him. We rented our house from them. I have been looking for a 3-V cola bottle for years.
Jeff Kees

Fri Jul 06, 07:50:00 PM  
Blogger Terry Ottman said...

I grew up in Onaga, Kansas and 3V in the 1960s and 3V cola was available at the local Standard station. 16 oz bottle at the same price as 12 oz what a deal. No kid could resist that! Drank a lot of 3V!

Fri Apr 05, 03:07:00 PM  
Blogger GarColga said...

I grew up in Ferguson Missouri and would have a 3V Cola every day after school, sometimes I would put peanuts in it. 3V - Vim, Vigor, and Vitality.

Sat May 11, 07:33:00 PM  

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