Thursday, July 19, 2007

3V Cola

3v cola
Recently at an antique mall I ran across this pop bottle. 3V Cola. Odd, I've never seen that brand before. Various old brands, you'll run across them from time to time here and there in antique joints. But this is the only 3V Cola I've ever seen, and the lady at the cash register said the same.

Yellow on white, repeated three times around the bottle on body and neck: 3V COLA. Also 16 FL.OZ. and FULL PINT. No indication of which bottling company or where. On the bottom of the bottle, stamped into the glass, it reads Duraglass, along with some numbers which may or may not indicate 7/59.

Odd, like a pop bottle out of some strange dream.



Anonymous Anonymous said...

I live in Missouri and 3V Cola was at all the corner grocery stores when I was a kid. It was the first 16 oz. Bottle. All the kids drank it because you got more for your dime. (I have a full unopened bottle)

Thursday, July 19, 2007 4:05:00 PM  
Blogger Paul Burgess said...

Yeah, now that I've been googling around, I get the impression that 3V Cola was once (early 60s?) widely distributed within its territory, which evidently did not include northeast Iowa (where I live now) or southern Wisconsin (where I grew up).

It seems back in those days a lot more products, even those from fairly good sized companies, were distributed in the US only regionally. And I remember how Schwinn bikes used to be priced "slightly higher in the West and South."

Saturday, July 21, 2007 3:58:00 PM  
Anonymous Anonymous said...

does look like an older popbottle from its design 50's or early 60's wouldn't surprise me

Sunday, July 22, 2007 5:18:00 PM  
Anonymous Anonymous said...

I remember drinking 3V Cola when in high school in Northwest Iowa.

Sunday, November 18, 2007 7:16:00 PM  
Anonymous Anonymous said...

I used to drink this when I was a kid in Philadelphia in the 50's. Does anyone know if it's still sold or the formula?

Wednesday, February 20, 2008 1:12:00 PM  
Anonymous Anonymous said...

I live on a ranch in west Texas and I recently found an old metal advertising sign for 3V cola. I just googled them and found what appears to be a master's thesis at a nearby university in NM. Check out He has alot of info on 3V and on Vess, which were bottled together nearby to me in El Paso. Interesting. Thanks for the info and the bottle pic, now I have something new to try to find out here in the sand!

Tuesday, May 20, 2008 9:25:00 PM  
Anonymous Anonymous said...

Am I to understand there is no value in this if one is found?

Saturday, July 05, 2008 11:14:00 AM  
Anonymous Anonymous said...

i drank 3v cola as a kid here in riverview florida in the 60s

Sunday, July 13, 2008 12:42:00 PM  
Anonymous Anonymous said...

3V Cola was my favorite soda when I was a kid in the 60's, other than Pepsi-Cola. I grew up in Columbus, Ohio and I sure have missed it all these years!!!

Sunday, October 19, 2008 7:56:00 PM  
Anonymous Anonymous said...

I grew up in southern Illinois and it was at all grocery stores. We brought six packs of 16 oz. bottles all the time.
Here is something y'all may not know .... a 3V bottle cap is shown flashed on screen during the closing credits in the movie "Rain Man" with Dustin Hoffman and Tom Cruise. Check it out!

Monday, October 27, 2008 9:27:00 PM  
Anonymous Anonymous said...

In the 60's they had a bottling plant on 5th Ave. in Columbus near Grandview Heights where I lived. The 3V Bottling Co. also had Whistle flavors and sold Dr Pepper before the Pepsi bottler took it over.

Sunday, December 28, 2008 5:36:00 AM  
Anonymous Anonymous said...

Have A bottle of 3V cola unopened.It
has a date of 1936 raised in the

Monday, January 19, 2009 10:22:00 AM  
Anonymous Anonymous said...

just had a friend in Cache, OK doing his bathroom...when he tore the floor up he found a 3V bottle dated 1936 with a Dr Pepper and a bottle we have not cleaned yet...

Saturday, January 24, 2009 2:46:00 PM  
Anonymous Anonymous said...

Have a full bottle of 3V cola.
Will post picture later on. At the
bottem of the V has the word Vim
vitality vigor. Raised are the date 1936.


Thursday, February 12, 2009 3:20:00 PM  
Anonymous Anonymous said...

I too drank my share of 3V cola. I lived in Dayton, Ohio during the 5o's, 60's and 70's. It was not bottled here, but was sold by Royal Crown Bottlers (RC Today). It had a different taste, but was very good. I would give anything to have a cold bottle of it to drink now.

Thursday, February 26, 2009 2:15:00 PM  
Blogger Unknown said...

I just today found an old 3v cola bottle. Very cool. I have lots of old bottles. I love to dig. Anyone have any good dig sites they would like to share in the St.Louis Mo or surrounding area? Get at me.

Saturday, June 06, 2009 10:43:00 PM  
Anonymous Anonymous said...

I have the same bottle marked 1936

Saturday, October 03, 2009 10:00:00 PM  
Anonymous Anonymous said...

I have the same bottle embossed 1936

Saturday, October 03, 2009 10:01:00 PM  
Anonymous Anonymous said...

i have a bottle just like that.i've never seen another till this picture

Tuesday, October 13, 2009 1:36:00 PM  
Anonymous Anonymous said...

I remember 3 v cola from the 50's & 60's from central Illinois. The 3 v stood for vim , vigor , and vitality.

Friday, October 23, 2009 3:03:00 PM  
Anonymous Anonymous said...

More is Better?
by Steve Allen

As a young boy, I was drinking soda for years around here in St Joseph, MO. My parents ran a combination gas station, cafe, beer joint, dance hall, junk yard, car repair establishment in a small 350 population town (Amazonia) near St Joseph. I used to help pump gas (full service in those days) and of course other jobs too numerous to list. I enjoyed playing the pin ball machines in my spare time between customers and I would also sort returnable pop bottles into their respective brand wooden cases. Bob, the Pepsi delivery man, would always give me a free Pepsi for having his bottles sorted and ready when he came to make his route delivery and pick up of empties. I made Pepsi my drink of choice then probably because of this incentive. I remember later I switched to a "3 V Cola" when they started out in the early 1960's as the first 16 ounce bottle. Although it too was a cola, it was "more" for me so I would drink it more than Pepsi or any other brand (more is better). The 3V logo of this new cola stood for Vim, Vigor, and Vitality. 3V was pretty popular around here in the 1960s but has gone by the wayside as many things did in our past. Its impact of being the first 16 oz bottle caused all the other soda pops to move to a standard size of 16 oz also before aluminum cans and plastic bottles took over for the returnable glass bottles.

Today, we still have the 16 oz 3V cola advertising still painted on a building on the high volume traffic street of Frederick Avenue. Looking at it gives me fond memories of my youth and digesting all sorts of soda brands. Recently, I attended an auction and was able to purchase a single empty bottle of that forgotten soda. It made me reminisce my childhood and the fun simple times of growing up in a small family business in a small rural town.

Monday, February 01, 2010 4:19:00 PM  
Anonymous Anonymous said...

Back in the 1960's we lived on a small farm in southern Ohio and the corner little store carreied 3V cola yes it stood for vim vigor and a treat we would have one of Friday nights dinner with fish and macaroni and cheese < we were Catholic and could not eat meat on Friday back then> I didnt think anyone else remembered it except my brothers and so glad to see that bottle it brings back many memories!!! I wish to find one someday! I have been looking!! Many people I ask do not remember 3V cola.

Tuesday, February 16, 2010 11:26:00 AM  
Blogger jill said...

I found a 3V cola bottle in the woods tonight. It was interesting to read about where it came from and the memories people have of drinking it. It would be so cool if someone had the recipee and bottled it again for those of us who never got the chance to try it. Anyone know what the bottle is worth?

Wednesday, April 21, 2010 7:31:00 PM  
Anonymous tom hollis said...

I currently have a 3V cola clock that I pulled out of a party store at a small lower Michigan lake in the 70's Still works after all these years and has been giving me time in my garage for years now. I also found my first 3V cola bottle in a barn this year. Thought that was pretty cool. Would like to know what the clock might be worth.

Sunday, April 25, 2010 5:23:00 PM  
Anonymous Anonymous said...

my uncles ran broccardo brothers bottling company in springfield il we bottled & sold whistle, vess hires , squirt,chocolate soldier and our favorite 3v cola the bottles came out of texas as i remember unloading by hand the first trailor load ,they were shipped in cardboard boxes

Thursday, May 27, 2010 1:50:00 AM  
Anonymous Soda said...

I have a 1958 ad for V3 Cola from The American Soft Drink Journal. The March ad says it is new. Here is a link to two pictures of ads:

Tuesday, June 08, 2010 9:22:00 AM  
Anonymous Anonymous said...

Thanks for all your info - I have a 3V Cola bottlecap sign and did not know anything about it.

Friday, June 25, 2010 8:03:00 AM  
Anonymous Anonymous said...

When I think of a soda the first thing I think of is a 3V. I remember the first one that I drank when I was a kid back in the early 60's. It was a Mom and Pop store that sold them here in Tampa Florida. I sure could go for one now. 3V you rock!

Tuesday, June 29, 2010 1:01:00 PM  
Anonymous bhurley said...

As kids, we would get in the back of the pickup truck and travel from Ruskin, Fl. to the Sea Breeze Restaurant in Tampa. On the way we would stop to buy a 3V cola as you could get 16 ounces for the same price as a 12 ounce Coke.
3V, devil crabs ,and cuban sandwich, my favorite meal of all time.

Saturday, July 24, 2010 11:59:00 PM  
Anonymous Diana Pierce said...

I used to drink this cola when I was a kid in Columbus Ohio. I would originally pick it because the bottle was so large and it lasted longer. I grew to love the taste.

Tuesday, August 24, 2010 2:56:00 PM  
Blogger Unknown said...

I grew up in a small town in northeast Kansas(Horton),My Dad owned and operated an old Artisan Ice House.
Not only did he sell ice,but we sold many different types of soda pop, 3V Cola was my favorite. It was a very popular pop back in the early sixties, Another soda that was almost equal to 3V cola was a soda drink in came the same size bottle that 3V came in,It was called"Whistle". It was a orange drink, I have been looking for a 3Vbottle empty or full and a orange soda Whistle bottle in the last few years, but with no luck.
Did any one every put peanuts in your pop? What a treat that was.Or instead of removing the pop bottle cap, we use to punch a hole in the center with an ice pick and drink your pop that way.Great memories!

Thursday, August 26, 2010 7:27:00 PM  
Anonymous Anonymous said...

V3 was sold in all of grocery stores in southern Illinois in the 1960's. Very popular in our home along with all of the Vess Sodas, Bubble Up, etc. The bottle cap made it on to the big screen in movie "Rain Man" in the old photos shown at the end of the movie during the credits.

Thursday, January 20, 2011 10:30:00 PM  
Anonymous Anonymous said...

My Father was a Bottler in Springfield, Ill from 1938-1978 and 3V was one of our premier brands.

Wednesday, April 06, 2011 2:05:00 PM  
Anonymous Anonymous said...

3 V was a great soda in central Illinois. It stood for Vim, Vigor, and Vitality, if I remember correctly.

Tuesday, April 12, 2011 12:29:00 PM  
Anonymous Anonymous said...

Just found a ad. for 3-v cola on the side of Mueth's tavern in Smithton,IL. Looks like they were changing the old siding out and it was under it.

Tuesday, June 14, 2011 1:13:00 AM  
Blogger edm98ss said...

I also live in Missouri, and I remember very well drinking 3V Cola,it was awesome,I always like it better than pepsi or coke,I'm a pepsi addict.But I'd give anything for a 3V.

Tuesday, September 13, 2011 10:25:00 PM  
Blogger edm98ss said...

I remember oh so well drinking 3V Cola,I always picked it over Pepsi or Coke,up to the time I couldn't get 3V I went to Pepsi, but would give anything for a 3V right now.
It was awesome.

Tuesday, September 13, 2011 10:27:00 PM  
Anonymous Jeff Kees said...

I ran across this searching for 3-V cola. It was bottled in Middletown, OH by Carter's Beverages. I lived next door to the plant between 1958 and 1961. The owner was Carter Back and his son, Walter, worked with him. We rented our house from them. I have been looking for a 3-V cola bottle for years.
Jeff Kees

Friday, July 06, 2012 7:50:00 PM  
Blogger Terry Ottman said...

I grew up in Onaga, Kansas and 3V in the 1960s and 3V cola was available at the local Standard station. 16 oz bottle at the same price as 12 oz what a deal. No kid could resist that! Drank a lot of 3V!

Friday, April 05, 2013 3:07:00 PM  
Blogger GarColga said...

I grew up in Ferguson Missouri and would have a 3V Cola every day after school, sometimes I would put peanuts in it. 3V - Vim, Vigor, and Vitality.

Saturday, May 11, 2013 7:33:00 PM  
Anonymous BARRY HERMAN said...

I was borned,1947,and raised in the wonderful town of Wellston,Mo.
There was a small food store right next to our school yard.I use to go over there after school and in the evening when I played ball or rode my bike and buy a bottle of 3V soda.Those were the good old days in Wellston.

Monday, November 03, 2014 1:01:00 PM  
Anonymous Anonymous said...

As a kid in southeastern Arizona, I drank 3V cola which was brought in from a bottling plant in El Paso, Texas.
I also bought Double Cola.
In our town we had a Coca Cola and 7UP bottling plants but I liked these 2 cola better.

Monday, April 13, 2015 1:31:00 PM  
Anonymous Anonymous said...

Dura glass was a logo of Owens Illinois Glass company

Thursday, July 23, 2015 10:41:00 PM  
Blogger Unknown said...

I sure remember V cola too. The bottling plant was on the corner of Dewey Ave and Franklin in St Joseph MO. the building still stands. I remember it was the first 16oz bottle we had here. Our neighborhood grocery store (Prospect Market) sold it for 12 cents a bottle back in late 50s and 60s. I can remember standing by the building and seeing it bottled and thinking we might get a free bottle from them..but never happened lol. I also remember a big ad painted on the side of the building showing a womed holding a megaphone and saying " Three Cheers for V" We used to take a ol piece of coal and draw a mustache on her picture lol

Sunday, August 14, 2016 11:55:00 AM  
Blogger Unknown said...

As kids in southeast Arizona we did not buy Pepsi Cola or Coca Cola we drank 3 V Cola and Double Cola. 3VC was brought in from El Paso, Tx

Saturday, December 02, 2017 2:31:00 PM  
Blogger Unknown said...

Why can't we bring back our 3 V colas? With what everyone is saying in these posts, we all liked it better than Coke or Pepsi.

Thursday, September 06, 2018 12:16:00 PM  
Blogger Unknown said...

September 24, 2018
Just found a 3V Cola bottle in an Antique Shop yesterday after looking for many years. Me and my brothers drank it over Pepsi and Coke in the late 50's in Tampa, FL. If I remember correctly it was also bottled right here in Tampa as the 1st 16oz soda.
Bring it on back!

Monday, September 24, 2018 12:32:00 PM  
Blogger Unknown said...

Here in Ohio, in the 1960's, you'd see these old tin signs along the roadway advertising 3V Cola. I don't think I ever drank any, or found any in a store. The signs must have been an effort to widen their market into Ohio.

Monday, March 30, 2020 5:49:00 PM  
Anonymous Anonymous said... It came in 7 ounce and 12 ounce as well as the revolutionary 16 ounce.

Sunday, May 24, 2020 7:43:00 AM  
Blogger Unknown said...

I too was a kid in the 60s, growing up in Alexandria Ohio. I remember my dad drinking this all the time.

Monday, July 13, 2020 10:35:00 AM  
Blogger Unknown said...

We bottled 3V in the late 50s in SW Michigan along with List, Vernors, Squirt, Orange Crush, and many others. It was the first 16 oz we did, but I've heard that Mr. Cola was the very first. Not sure it's true, though.

Friday, May 07, 2021 3:10:00 PM  
Anonymous Anonymous said...

Iv'e owned a 3V cola bottle for over 60yrs my bottle has the meaning of the 3V's around the bottom that say's VIM- VIGOR-VITALITY.

Tuesday, June 15, 2021 6:04:00 PM  

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