TV Commercial, Circa 1960

I remember this ancient TV commercial, I must have been only 3 or 4 or 5 when it was on. It was on Channel 3 from Madison— somehow, I remember seeing it right after we got home from visiting my grandparents one evening, with the ceiling light on (as it rarely was) in our living room.

It's service
It's service
It's service
It's Cities Service

It's service
It's service
It's service
It's Cities Service

Call EMpire-5 4639
Right now!

On the screen: a still shot of a fabric background, a trefoil "Cities Service" logo, and some writing along the side. I remember Channel 3 sometimes used to air "budget" TV commercials in this still-shot fabric-background format.